It is never ending!! I've just recieved today my second 103 assignment. It's oral and done it pairs. My half dosn't even
like marketing!! We are given a sheet with 8 questions to research so we split it in half. I'm doing:
- "Subcultures are often studied to give researchers an insight into consumption practises - why are the useful examples of the role of consumption in consumers lives?"
- "Atmospherics are of vital importance in any servicescape. How might atompsheric elements be used to manipulate consumption in the retail setting?"
- "Explain why we study perceptions in consumption behaviour and provide examples of how top-down processing is used in marketing?"
- "Evaluate the use of demographic segmentation, particulary the limitations compared to psychographic segmentation"
An idea that struck me when reading number 2 was a story that Keely told me about how she went to work one day and decided to have popcorn for dinner so she cooked it and put it underneath the counter till her break. They almost sold all their popcorn that night. She works at a video store by the way, I don't know why they wouldn't do that all the time. It would invoke peoples feelings of cuddling up on the couch with a bowl of popcorn with a good movie. That idea well and truly has been sold to us consumers. Since her boss is in financial doo doo it might help.
However, since I'm not going to be here these holidays (my flight leaves before 10am on Saturday morning and returns after 5pm the following Sunday) it's going to make it very aquward meeting up with my half to discuss the answers. Since my mark partly depends on her she had better do a good job! Lol I don't do team work very well, I'm going to be well annoyed if she dosn't do a good job. We are presenting it the first Monday after the break and our pair is at 2.20pm.
I've a tonne of work to do this break as well. I've got 2 exams to study for, although with economics plussage applies so I could just not turn up. But I want to know how I'm doing. My Accounting exam is the day after my economics exam, great T_T because I need 35%+ in that exam in order to get terms, and thus sit the finance exam. I've also got this assignment to do for marketing. I was thinking about going home to study but it's just too freaking cold but the library is nice and warm and closes at 11pm so I can just make my way to the bus stop and take a bus home.
Management lecture was interesting, the computer froze and so our lecturer called up the tech and then made him apologise to us because the computer was wasting the time that we had paid for. I actually felt sorry for the guy. I would have hated to have worked under this lecturer he sounds like an ass. It was his stupid video that made the computer have a heart attack in the first place.